Marketing & Promotions
We brought curling to South America for the first time ever with The Neutrogena Curling Arena promotion in Sao Paulo, Brazil. Locals fell in love with the sport, with the project generating a whopping $1.7 million USD in media exposure.
Street Curling Visits Super Bowl XLVI
Street Curling roared into the Super Bowl Village in Indianapolis and was a marketing hit for USA Curling. Over 10,000 people tried curling under the zip line just outside of Lucas Oil Stadium in the week leading up to the kickoff of Super Bowl XLVI.
Rocks & Rings
The Capital One Rocks & Rings program visits participating schools for a full school day. We take over the gym as classes take turns visiting for 40 minutes sessions of fun and instruction. Various drills, relays and team-building activities are used to introduce students to the sport of curling. It is a highly interactive program with the emphasis on fun!
Street Curling Scores At Grey Cup Festival
The Telus Grey Cup Street Festival Nov 23 – 25, 2012 was a marketing touchdown for Green For Life Environmental Corporation and Rock Solid Productions. From Friday afternoon through to kickoff of the Grey Cup game on Sunday evening, fans stopped by and took turns slinging curling rocks on a specially-branded Green For Life Street Curling sheet.